You already know you do this. You say yes when you mean no. You absorb other people's moods and treat them as your responsibility. You monitor faces, tone of voice, the slightest shift in someone's energy, and you adjust yourself accordingly. You have been doing this for so long that you may not even remember what you actually want. You just know what would make the other person comfortable.

People around you think you're generous, easygoing, low-maintenance. What they don't see is what it costs. The resentment that builds up and has nowhere to go. The exhaustion of never being off duty. The strange loneliness of being surrounded by people who think they know you but have only ever met the version of you that was designed for their comfort.

You've probably read the advice. Set boundaries. Learn to say no. Practice assertiveness scripts. Maybe you've tried some of it. But there's a reason the scripts don't stick. You can rehearse the words all day, and the second you're in the room with someone who needs something from you, the old system kicks in and you fold. That's not a willpower problem. That's a problem with what's running underneath.

This is not therapy that teaches you how to say no. This is therapy for the person who built an entire way of being around never being allowed to.

What this is really about

A self that was built for other people. The psychologist Aaron Beck identified what he called "sociotropy," a personality dimension organized around maintaining relationships at the expense of independence. People high in sociotropy don't just want to be liked. Their sense of self depends on it. When someone is unhappy with them, it doesn't register as a social problem. It registers as an existential one. Research consistently connects high sociotropy to depression, anxiety, and the inability to function independently. Not because these people are weak, but because the entire system they use to regulate their emotions runs through other people's reactions.

Boundaries you can't hold. You know you should set limits. You can even articulate what those limits are. But the moment you try to enforce one, something in your body screams that you've done something wrong, that the other person is hurt, that you're selfish, that the relationship is now in danger. So you cave. You apologize. You take it back. The boundary was never really the problem. The problem is that setting a boundary triggers the same alarm that got wired in childhood: someone is upset, and it is your job to fix it.

The resentment that has nowhere to go. People-pleasers are often described as agreeable. The research bears this out: high sociotropy correlates with high agreeableness and high neuroticism. That combination produces a person who will go along with almost anything and then feel terrible about it afterward. The anger is real. But expressing it feels impossible, because anger is the one emotion that the whole system was built to suppress. So it comes out sideways: passive aggression, withdrawal, sudden explosions that seem out of proportion, or depression. This last one matters. Beck's own research found that people-pleasing is one of the primary personality pathways to depression. Not because of the events in your life, but because of the way you're organized to respond to them.

Why the common advice falls short

Most approaches to people-pleasing treat it as a skills deficit. You need to learn assertiveness. You need to practice boundary-setting. You need to challenge the cognitive distortions that tell you other people's feelings are your responsibility. There is some truth in all of this. Assertiveness training does produce real improvements in self-reported confidence. A 2023 randomized controlled trial found meaningful gains in adaptive assertiveness for participants who completed an eight-week program.

But here's the catch. A separate study found that neither cognitive therapy nor mindfulness-based cognitive therapy changed the underlying personality dimension of sociotropy. The participants got less depressed, which is good. But the trait that made them vulnerable to depression in the first place didn't move. They still organized their lives around other people's approval. They were just less symptomatic while doing it. This is a pattern that shows up throughout the literature on people-pleasing and assertiveness: behavioral gains that don't reach the deeper structure.

The skills-based approach can also reproduce the very dynamic it's trying to fix. Give a people-pleaser a worksheet and they'll complete it to make the therapist happy. Give them an assertiveness script and they'll practice it to get a good grade. The compliance that brought them to therapy becomes the compliance that shapes their therapy. Nothing underneath changes.

How I work

My approach comes from the character-analytic tradition, drawing on David Shapiro's work on personality styles, Wilhelm Reich's character analysis, and Hellmuth Kaiser's emphasis on authenticity in the therapeutic relationship. What these thinkers share is the conviction that the problem is not the symptom. The problem is the person's characteristic way of being in the world, the largely automatic patterns of attention, feeling, and relating that organize everything they do.

In practice, this means I pay attention to how you show up in the room. The person who arrives agreeable, accommodating, and eager to make the session easy is already showing me the pattern. The person who asks what I think before offering their own opinion, who monitors my face for signs of disapproval, who apologizes for taking up space, is doing in therapy exactly what they do everywhere else. When I bring this into awareness, gently and without judgment, something starts to shift. You begin to notice the system in real time. You begin to feel the pull of compliance as it happens, rather than after the fact. And gradually, you discover that you have a choice you didn't know you had.

The deeper work is about finding the person who got buried under the compliance. What do you actually want? What do you actually feel? What would you say if you weren't managing someone's reaction? These questions sound simple. For someone who has spent decades organized around other people's needs, they are some of the hardest questions there are.

I'm a therapist, not a doctor. This is talk therapy, not medical treatment. Sessions are 60 minutes over secure video. Before your first session, we have a brief 15-minute call to see if this feels like the right fit for you.

Frequently asked questions

I'm not a people-pleaser. I just care about other people.
Caring about people and organizing your entire life around their reactions are different things. The question is whether you can tolerate someone being unhappy with you without feeling like you've done something wrong. If you can't, that's not generosity. That's a system running you.
Can't I just learn to set boundaries?
You can learn the scripts. But if the internal system that made boundaries feel dangerous hasn't changed, you'll either fail to use them when it counts, or you'll use them and feel so guilty that you undo them immediately. The scripts are not the hard part. The hard part is being able to tolerate what happens inside you when you say no.
Why not CBT?
CBT can teach assertiveness skills and help you challenge some of the thinking that keeps you compliant. But research shows that cognitive therapy does not tend to change the underlying personality dimension that drives people-pleasing. If the pattern is characterological, you need an approach that works at the level of character.
I'm not in crisis. Is this still for me?
Most people I work with aren't. They're the reliable one, the easy one, the one who never causes problems. But there's a private experience of resentment, exhaustion, and self-erasure that nobody sees because showing it would defeat the whole system.
What does it cost?
$200 / €170 for a 60-minute session. Before your first session, we have a brief 15-minute call to see if this feels like the right fit for you. All currencies accepted. More at fees.

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Completely private. No insurance, no diagnosis codes, no health registry, no GP notification, no employer visibility. You pay directly. Your therapy is between us and stays that way. More

Contact Aaron

You do not have to be ready. You do not have to know what to say. A few sentences is enough.

Session fees:Individual & Couples (60 min): $200 / €170
All currencies accepted.